Use Cases

Marketing

Build authentic marketing from real customer conversations. Extract testimonials, develop messaging, and track competitive intelligence.

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Guides & Playbooks

✨ Start Here

Understand Your ICP & Customer Language

Build messaging frameworks from actual customer language—not guesses—so your copy resonates from the first word.

Extract Testimonials & Case Studies

Mine your call library for golden quotes and compelling stories without chasing customers for responses.

Scale Content from Customer Insights

Turn real customer pain points and use cases into a steady stream of content that resonates.

Track Competitive & Market Intelligence

Monitor what prospects and customers say about you and competitors continuously—not just at survey time.

NEW · SYNTHETIC PERSONAS

Test marketing work against synthetic customers before you ship it.

Put a landing page, a positioning change, or five headline options in front of synthetic ICPs grounded in your real customer data. Get consensus, reactions, and the reasoning behind the vote — before the campaign goes live.

Use case 01

Pick-one message testing

Run five headlines or value-prop options against founder, PM, or CS archetypes. See which one lands and why.

Use case 02

Landing page & ad reviews

Upload a pricing page, an ad concept, or a new hero. Get annotated reactions across hundreds of ICP variants.

Use case 03

Segment-by-segment response

Break out sentiment by company size, industry, and priority. Catch the objections that kill a campaign before it runs.

Learn about Synthetic Personas

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